书画家宣传推广方法，超实用，瞬间提高知名度！
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书画家要迅速提高自己的知名度，可从学术包装推广、活动包装推广、纸媒包装推广、网络包装推广四大方面入手，可综合运用或单做一项。美术网(Meishu.com)作为国内第一家专注于书画家网络包装推广的服务平台，有着专业的网络包装经验与技术，众多的免费推广方案以及丰富灵活的合作方式，可瞬间使正面形象遍布网络。
书画家宣传推广的具体方法和技巧如下:
【一】学术包装推广
1、品研讨会:邀请名家参会，多方论证作品风格和市场定位，进行点评，并撰写活动新闻稿，通过媒体传播出去。
2、学术论文:（1）针对书画家作品特点，邀请评论家撰写署名文章，剖析作品的学术价值、美学价值、市场价值、历史价值，并通过媒体传播出去；（2）同书画家沟通交流，整理成论文，属书画家名字，塑造书画家学术形象。
3、培训视频:录制书画家创作心得、创作技巧的小视频，裁剪成培训小片段，提高书画家的知名度和美誉度。
【二】活动包装推广
1、书画展览:在知名美术馆或画廊举办单人、多人书画展；参加国内、国际书画巡展。
2、公益活动:参加书画义卖或爱心活动，塑造自身公益形象。
【三】纸媒包装推广
1、报刊炒作:同全国都市类、市场类、文化艺术类等报纸杂志联系，发书画家相关稿件，扩大作品影响力和市场号召力。
2、画集出版:利用国内或国外出版社，印刷出版精装本书画集。
【四】网络包装推广:
1、新闻营销:撰写书画家的生平经历、获奖情况、参展情况等艺术相关新闻稿，优化关键词句，在美术网(Meishu.com)网站发布并进行推广宣传，以引起业界及广大群众的关注。
2、个人网络画展:在美术网(Meishu.com)网络美展栏目做个人网络画展，有效的把作品推广出去，从而提高知名度。
3、百科创建:在美术网(Meishu.com）网站上建立属于自己的百科，打造搜索引擎品牌口碑以及品牌认可度。
4、微信公众号:通过推送软文，点对点营销，选择相关公众账号进行推送，提高书画家形象以及知名度。
5、危机公关处理:网络信息传播迅速，任何细小问题都有可能在短时间内变成舆论热点。可以关注网络口碑的变化，防止书画家创作、生活中一些细小问题或负面报道扩展为大问题，并及时消除负面报道，防止事件扩大。
美术网(Meishu.com)作为国内第一家专注于书画家网络包装的服务平台，有着专业的网络包装经验与技术，众多的免费推广方案以及丰富灵活的合作方式，期待着与您建立长久的伙伴关系，静候佳音。
Calligrapher and painter publicity promotion methods, super practical, instantly improve visibility!
As a painter and calligrapher, have you ever encountered the following problems: his name is not well-known in the network, Tibetans lack trust; the search engine can not find the name and painting information of the painter and calligrapher, not to mention the relevant reports of authoritative media; the painter and calligrapher has good works or new activities, but do not know how to promote them quickly; some publicity materials of the painter and calligrapher are not written by anyone. Writing or writing quality is not high.
Calligraphers and painters should improve their popularity quickly. They can start from four aspects: academic packaging promotion, activity packaging promotion, paper packaging promotion and network packaging promotion. They can be used comprehensively or single-handedly. Meishu.com, as the first domestic service platform focusing on the promotion of online packaging for calligraphers and painters, has professional experience and technology of online packaging, numerous free promotion programs and rich and flexible ways of cooperation, which can instantly spread positive images throughout the network.
The specific methods and techniques for the promotion of calligraphers and painters are as follows:
[1] Academic Packaging Promotion
1. Product Seminar: Invite celebrities to participate in the seminar, demonstrate the style and market positioning of the works in many ways, comment on them, and write activity news releases, which are disseminated through the media.
2. Academic papers: (1) In view of the characteristics of the works of calligraphers and painters, critics are invited to write signed articles to analyze the academic value, aesthetic value, market value and historical value of the works, and disseminate them through the media; (2) Communicate with the calligraphers and painters and organize them into papers, which belong to the name of the calligraphers and painters and shape the academic image of the calligraphers and painters.
3. Training Video: Record small videos of calligraphers and painters'creative experience and skills, and cut them into training fragments to improve the popularity and reputation of calligraphers and painters.
[2] Promotion of Activity Packaging
1. Calligraphy and Painting Exhibition: Hold single-person and multi-person calligraphy and painting exhibitions in famous galleries or galleries; Participate in domestic and international calligraphy and painting tour exhibitions.
2. Public Welfare Activities: Participate in the calligraphy and painting charity sale or love activities, and create their own public image.
[3] Paper Packaging Promotion
1. Press hype: contact with national newspapers and magazines, such as metropolitan, market, culture and art, distribute relevant manuscripts of calligraphers and painters, expand the influence of works and market appeal.
2. Collection Publishing: Use domestic or foreign publishing houses to print and publish hardcover books and collections.
[4] Network packaging promotion:
1. News marketing: Write art-related press releases about calligraphers and painters'life experiences, awards and exhibitions, optimize key phrases, publish and promote them on the Meishu.com website, so as to attract the attention of the industry and the general public.
2. Personal Network Painting Exhibition: Make personal network painting exhibition in Meishu.com's network art exhibition column, effectively promote the works, so as to enhance the popularity.
3. Encyclopedia Creation: Build your own encyclopedia on the Meishu.com website to build search engine brand reputation and brand recognition.
4. Wechat Public Number: By pushing soft texts, point-to-point marketing, and selecting relevant public accounts for pushing, we can improve the image and popularity of calligraphers and painters.
5. Crisis Public Relations: Internet information disseminates rapidly, and any minor issues may become a hot topic of public opinion in a short time. We can pay attention to the change of online word-of-mouth, prevent some minor problems or negative reports from expanding into major problems in the creation and life of calligraphers and painters, and eliminate negative reports in time to prevent the expansion of events.
Meishu.com, as the first service platform focused on online packaging for calligraphers and painters in China, has professional experience and technology in online packaging, numerous free promotion programs and rich and flexible cooperation methods. We look forward to establishing a long-term partnership with you and waiting for good news.
Strength, personality style and personality are indispensable criteria. Only in this way can your investment be valuable, confidence in investment be doubled, and goals be clear. Because as a real painter and calligrapher, as long as the above three conditions are met, sooner or later it will shine.